Our Story
It started witha single T-shirt.
We didn’t set out to build a fashion brand. We set out to make one T-shirt properly.
In 2021, our founder Aarav Mehta was tired of buying menswear that looked good on the hanger and tired after a month. Collars curled. Seams twisted. Prices climbed while quality quietly fell.
So he went to Tiruppur, sat with a family that had been knitting cotton for three generations, and spent eleven months on a single heavyweight tee. Forty samples. Six fabric weights. One shoulder seam moved by eight millimetres.
That obsession is still how we work. Every Threads Ware piece is designed in Mumbai, made by partners we know by name, and released only when it’s right.
The journey so far
2021
The first tee
Frustrated by T-shirts that lost their shape after three washes, our founder spent eleven months developing a single 240 GSM heavyweight tee with a family workshop in Tiruppur. The Mercer was born.
2022
The oxford & the polo
The Kensington Oxford and the Regent Knitted Polo followed — two pieces that still account for a third of what we sell.
2023
A studio in Mumbai
We opened our design studio and packing room in Lower Parel. Every order is still packed by hand there today.
2024
Tailoring
Our first half-canvassed blazer, made with a third-generation tailoring house in Chennai.
2025
Leather & suede
Partnering with a Chennai tannery, we introduced outerwear — and the Mayfair Suede Jacket.
2026
The new standard
Autumn/Winter ’26 — our most complete collection yet, and the opening of our first permanent store in Mumbai, coming soon.
Where it began
The Mercer Heavyweight Tee
Still made in the same Tiruppur workshop, still 240 GSM, still the piece we’re proudest of. Rated 4.8 by more than a hundred customers.