Materials · 4 min read
In Praise of Linen
Why the world's oldest fabric is still the smartest shirt for Indian summers — and how to wear it without looking crumpled.
By Meera Iyer, Head of Fabrics ·
Linen is woven from the fibres of the flax plant, and it's one of the oldest textiles known to humankind. It's also, still, one of the best: highly breathable, naturally moisture-wicking and stronger when wet than dry.
Embrace the crease
Linen creases. That's not a flaw — it's character. The trick is to choose garment-washed linen, which has been softened so that its creases are gentle and relaxed rather than sharp.
Where we source
Our linen is grown in Normandy and Belgium, where the climate produces the longest, finest fibres, and woven in Italy. It's certified by European Flax for traceability.
“Good linen gets better with every wash. Ten washes in, it will feel like it was made for you.”
Shop the Story
Pieces in this article
- New3 colours
- New
The Hollis Relaxed Tee
₹1,9992 colours - Bestseller
The Regent Knitted Polo
₹3,9993 colours
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